http://bit.ly/BWNewsUpdatesWhat is Design to Value?.
Sher speaks about how much she values both the diversity of her team, as well as the openness and creativity of the Bryden Wood environment.In addition to acting as a mentor for young women in her professional role, she also regularly participates in panels for high school students, which are designed to provide young people with exposure to the field of engineering, in the hope they will consider pursuing an associated career.. Elite is a visiting lecturer at the University of Westminster, where she introduces architecture students to both VR and AR technologies.
She comments that she is ‘always fascinated by the endless possibilities and creative implementations current technologies can offer,’ and looks forward to a technologically rewarding and multidisciplinary future.. MARIA MAMOURA.According to ‘Digital Innovation’ finalist, Maria Mamoura, ‘technology is the tool, a medium, to design a world that functions better.’.Mamoura is a director and founding member of Bryden Wood’s Creative Technologies team where she leads work on algorithmic design and simulation.
She began her career as an architecture student in Athens, before advancing to an MSc in Adaptive Architecture and Computation from the Bartlett, UCL.She says that this experience has led to a ‘deep interest in algorithmic design and new technologies in engineering.’.
Her initial computational design work for Foster + Partners saw her involved with major international projects, including the New International Airport of Mexico City, a role she says allowed her to ‘experiment with the algorithmic approach to architecture, focusing on complex geometries for large scale projects,’ and which, ‘involved automation of design processes through the whole project lifespan from concept to detailing.’.
Maria says that currently, working at Bryden Wood has allowed her to ‘focus on the core of her interest,’ where she is actively engaged in pushing the boundaries of data-driven design.. For the past twelve months, Mamoura has led the development of the company’s ‘Rapid Engineering Model’ (REM), which Board Director Phil Langley describes as ‘a radical and disruptive new approach to automated design for Highways England, developed by Bryden Wood Technology Ltd. for the Smart Motorways Programme (SMP).’.One of the primary products to be manufactured in the factory was bottled water.
The team discovered two important things: the first was that the energy costs to manufacture the product would be high; the second was that the sale price for bottled water in Africa is low.This meant that, ultimately, the product itself was prohibitively unprofitable, and the entire venture ended up being deemed a nonviable investment.
The company decided not to build the factory at all..In other words, in this particular case, not building was deemed the most valuable thing.